bentmdesign.
+Drive
Information & UI/UX
This was my response to a competition brief set by the Royal Society of the Arts in 2013, named 'Social Insurance'. The Brief:
Create an idea/concept that would encourage newly qualified drivers to drive safely after passing, which would in turn lower their insurance premiums. The Response:
My idea was to create an app that recorded and collated statistics of each journey undertaken by the user. After the journey had been completed, the app would send the statistics to the insurer, showing accurately the performance and driving skill of the user. The User would also be able to go online and compare their last 10 scores and be able to view where their driving may need to be adapted/changed.
The simple use of red, orange and green allow for easy distinction between scores and show user quickly whether they have achieved a good score or not.

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