bentmdesign.
Antica Sambuca Branding & Editorial The Brief: To create a new summer campaign for Antica Sambuca focusing on changing the public's perception and use of the product. The Response: I started by looking at the way most people use the product (Shotting) and aimed to turn it into a social cocktail for friends to enjoy over the summer period.
I researched into the activities most young people do across the summer period and taylored the design to mimic the way in which memories are captured and shared.
This allowed me to produce a range of products including a range of promotional materials for use in bars/pubs and advertising materials.

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