Bentmdesign. Graphic Design, Illustration & Web Design
Fit My Floor
2016 - Present
Fit My Floor are a flooring specialist from Newport, Wales.
I worked in partnership with the founders to create a visual identity that would help the company standout in a heavily saturated market amongst some very big competitors.
I was asked to create a logo that helped to show, in a very literal way, what the company offered. I combined simple shapes with bold typography to form a logomark that gives the impression it has been made from various flooring materials. The contrasting black, grey and electric blue helped create a visual identity that looks modern, sophisticated and striking. This was adapted and used across a range of stationery including business cards and promotional flyers.
Since working with the company they have used this branding across their website and have opened a second store in Cardiff.